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Coffman Group, LLC. | sales.coffmangroup@sandler.com | Kansas City and San Diego
 

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Sales Process

The sales game is played in a very competitive arena, and the highest-producing salespersons relish matching their talent with other sales professionals and prospects.

Why do we think we'll hurt the prospect's feelings by asking a question? 

Salespeople must remember they are not responsible for how a prospect reacts to a question. 

Many business owners choose to avoid this question because it's a difficult one to ask, but the answer is the key to true entrepreneurial success.

As salespeople, we can sometimes be our own worst enemy when it comes to communicating or interacting with buyers.

Many of us fall into the trap of wanting to provide a proposal to show the prospect all the products or services you or your company can provide. 

A famous selling rule set out half a century ago by David Sandler, the founder of our company, goes like this: Don’t spill your candy in the lobby.

Below is Sandler’s famous Success Triangle. The triangle's three corners can drive our ascent to our fullest and highest potential in sales and life. They define the three critical areas of ongoing development that, taken together, can make sustainable personal and professional growth a daily reality – not an abstract idea or a faraway goal but a consistent series of measurable improvements in both performance and achievement.

Salespeople, in general, are often the neediest people on the face of the earth.

This neediness can easily lead to delusion and denial and create a false sense of security that the relationship is stronger than it is.

What do you learn by getting a "yes"?

Job well done. Keep doing what you're doing. Get comfortable. Right?

Welcome to the world of social media mastery with Shaily Hakimian. Discover the secrets to success in the ever-evolving landscape of digital marketing and building genuine connections online.