"We spend way too much time dealing with selling barriers and headaches!"

That's common phrase I'm hearing from a growing number of agitated CRO’s.

Further discovery on these frustrations tends to lead to the following:

• We've spent a fortune on tech and enablement . . . it needs to work.
• We've forgotten how to be hungry. We've become the gazelle, not the lion.
• I've never seen our sales cycle this long.
• We're discounting to close business.
• We try to sell to procurement and the value we bring never gets recognized.
• Everyone is "busy" but we aren't seeing enough sales.
• We have a ton of buttons now just to track pipeline pursuit and progress.
• Clients love us, yet we spend a lot on lead gen.
• Virtual selling has commoditized us.

It's tempting to just say, that's the lot of a sales leader. Or buy the latest tech stack tool.

But the fact is that there are CROs with systematic processes that create predictable results. And, most start to realize that people and SKILLS are actually more relevant than ever.

If your results aren't meeting your goals, then you are either not executing on your sales processes (Skills, Technique) or simply lacking them.

While tempting to think of marketing and technology as holy grail, it's far more important to map out your own points of pain and identify process breakdowns that lead to frustrations.

Then find resources or systems that can consistently alleviate that specific deficiency.