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Coffman Group, LLC. | sales.coffmangroup@sandler.com | Kansas City and San Diego
 

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It's tempting to tell a prospect everything about your product or service. 

After all, why would they buy your product or service if they didn't know about the amazing features offered? 

Remember that your prospect buys from you because your product or service solves their pain, not because of the cool features Marketing wants you to promote. 

 

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