Sales Training and Coaching are Required to Achieve ROI Goals

Sales training itself will not achieve an ROI.

Yet I've been a sales trainer for many years!?

For sales training to be effective it needs to be paired with application sessions and 1-1 coaching.

Time consuming as they are, a cadence of application sessions with real-world selling situations is what makes “training” work and become part of day-to-day management and execution.

Without that reinforcement training isn't actionable and becomes a series of "interesting ideas" that never improve performance.

Regardless of the sales training methodology you choose, and there are many that can be effective, what is most crucial is its integration into your sales enablement and ongoing application coaching element that ensures that training works.