Mindsets That Result in Ineffective Networking

Many salespeople network ineffectively. Usually, they'll wing it, improvise, or spend time with colleagues or clients they know well instead of engaging prospects. 

When I ask why salespeople don't approach prospects at networking events, I'm usually met with unclear answers or "I don't know's."

What they fail to realize is that their problem is Mom. 

Specifically, her influence through the messages mom drilled into your head in your first six years like: 

•  Don't talk to strangers.
• Be seen and not heard.
• Mind your own business.

As an adult, these messages ingrained in you at an early age are holding you back from networking effectively.