Low Self-Esteem is Death to Sales

What's the one thing a salesperson must avoid to be successful?

Most don't lose because of product inferiority, pricing excesses, or poor sales technique. Instead, they fail because of low self-esteem!

I meet many salespeople with a crippling success disease caused by "low self-esteem." This disease is 100% fatal in destroying a salesperson's potential and performance.

Signs salespeople exhibit when they suffer from low self-esteem are:

• Lots of excuses
• Quick to become defensive
• Enjoys seeing others struggle
• Nervous and bails out quickly in tough negotiations
• Prospecting reluctance
• Avoids taking risks for fear of failure

An organization whose salespeople have strong self-esteem consistently outperforms others by 40-50%.

Too often, sales leaders focus exclusively on strategy and technique but must address mindset.

Focus on the team's self-image during training, coaching, and supervising.

It could be that they know what they are supposed to do but need help to adopt the proper attitude to execute those behaviors.