A potential recession after several years of upheaval had a business owner tell me "Even dead fish float."
What he meant was when the tide of a great economy rises, everything moves up-but not everything is a boat.
His point was really simple; bad economies do not create weakness-bad economies expose weakness.
For the past several years, we have been learning to live with this message.
We have seen a huge number of businesses that made bad decisions or closed their doors through the pandemic.
And when times were easy those decisions looked fine; there were no real problems or consequences for the bad choices.
But as soon as we hit a bump in the road those consequences were exposed and all too often that exposure has led to catastrophic failure.
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