A Shifting Economy Will Expose the Health of Your Sales Process

As a sales coach, I spend my days working with business owners who see a new side of their business after navigating through the pandemic and uncertain times.

As the great resignation arose, many found that the salespeople, whom they thought were great, turned out to be doing nothing more than riding the tide of a few key clients who were growing.

The salespeople willing to cut a little price in the good times are getting killed now that they have nothing to fall back on other than price cutting.

Those salespeople who did not consistently prospect have watched their sales volume collapse now that competitors are poaching their accounts.

Two years ago, these weaknesses may not have mattered; the economy was strong; buyers were plentiful, and margins were healthy.

The economy was growing and having weak sales processes, and the wrong sales teams were problems, but they just were not big enough problems to fix.

Today it is different. Your business is being held hostage.

Your sales team is in control of your future, and unless you know they are working from the right strategy, in the right structure, and have the right skills, even avoiding a recession will still present a challenge.

We help our clients succeed regardless of the economy.

We help them understand how to build a strong sales strategy, a successful sales structure, and the right sales skills.

Do you find yourself asking, "Do I have the right people? Are we doing the right things? Are we getting all of the success we deserve from the market?" Well, then, it might be time for us to talk.