If your sales objective is to make the sale regardless, get the most significant order possible and structure the best deal for your company, then your entire focus is really on you.
Many salespeople will say and do almost anything to make a sale.
Too few will take the time to understand the prospect's real needs fully and desired outcomes and show the concerns (or courage) to present the best fit solution that perhaps doesn't always represent a big win for them.
They trade a potential long-term relationship, repeat sales, and referrals for a quick and often one-time sale and then wonder why customer loyalty is so hard to come by.
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