What happens when Joshua Bell, one of the world's finest musicians, goes incognito in a busy subway in Washington's business district?
What happens when a musician who can command $1,000 per minute takes his priceless Stradivari, dons a baseball cap, occupies a corner in a busy Washington subway, and puts on a virtuoso performance for people who would typically think nothing of paying $150 a ticket to see him perform in a tuxedo.
You can watch this secretly recorded video on YouTube, but you probably suspect what happened next.
Nothing.
That's right! Here's this world-renowned musical genius, playing masterpieces on a priceless Stradivari, and he might as well have been a street busker improvising with a fiddle.
You probably think it was a busy metro station, and the travelers were under pressure to get to work and paid little attention to the music.
But the truth is that this once-in-a-lifetime opportunity was only addressed by one of hundreds of people and would have certainly been worth some tardiness for countless passers-by.
The ugly truth is that perception matters more than content. Style is more important than substance.
So, it's critical to frame your sales practices in the right environment; otherwise, people will look right past the value.
FREE REPORT |
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In the post-pandemic environment, learn to control the meeting and close the deal in both virtual and in-person settings. |
