Overcome the Anxiety of Cold Calls

Let's admit it. No salesperson likes making cold calls.

Prospecting is perhaps the most stressful and anxiety-ridden aspect of sales.

When people say they don't mind prospecting, they're really saying that they are willing to tolerate the short-term anxiety and awkwardness to meet their goals.

To avoid the inherent stress and frequent sense of rejection involved in cold calling, remember to focus on the end results and that prospecting just comes with the territory.