A downturn might be approaching. Abandon your sales procedures!
When sales slow down, many businesses panic, forget what they know, and start throwing ideas against the wall to see what sticks. They jump from activity to activity, neglecting their sales process. Stop there.
A sales process tells you exactly what needs to happen to complete a sale.
Think of your sales process as an emergency room. When a patient comes into triage, the hospital runs multiple check-in procedures. This process ensures order and proper care.
What if they leave their process to chance? The ER would be chaos, and patient outcomes would be devastating.
Procedures and orderly steps must be taken every time to treat a patient correctly. The same is true in sales.
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