Ineffectiveness in Cold Calling

Stop cold calling, it's become far less effective.

Instead, we advocate for first contact calls.

First contact calls (FCC) are part of a strategic business development plan.

We may want to call into a varied and large list of opportunities, or we may have a narrowly defined target list.

We may know exactly who we are calling, or just the persons title or position.

These variances will determine how we structure our calls.

I hate getting calls from people that ask, "May I speak to the owner of the business?"

If you are doing this stop, please!

Add a step to your process that allows you to get this information before you make the FCC.

When people call and ask for Casey, they are much more likely to get through.