There is one factor that will shape your business more than any other, and that factor is your ability to make decisions.
Whether it is a hiring issue, a pricing issue, a customer service issue, or any of the myriad decisions we all face daily, your ability to decide and move forward will impact your business more than any other factor.
Truth be told, this ability to decide has already shaped the business you currently have.
The decisions you have made (or have avoided making) have consequences.
Next time you are out in your car, look and see if you can find any members of the squirrel family who are indecisive.
They will be the flat ones squished in the middle of the road.
They saw the car coming--they could not figure out whether they wanted to move left or right.
FREE RESEARCH PAPER |
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Every commercial organization should focus an appropriate amount of time on hunting for and securing new clients. Sadly, too few have a clearly defined strategy that maximizes their sales function's valuable selling time and minimizes the related costs of this exercise. |
