Polite, professional, courteous, knowledgeable, responsive sales staff are often good messengers but they aren't sales professionals.
They take the product / services marketing messages and prices to the marketplace, and report back as to how it was received. They'll then provide feedback on if the price was too high, suggested product revisions, who to follow up with, etc.
That can be valuable information but it's from a messenger, not a salesperson.
Nothing wrong with that as long as the job profile recognizes that robust commissions or compensation shouldn't be included.
If you have the perfect product ,with the perfect service, in the perfect market, with the perfect pricing, then you do not need sales people.
That can be done with marketing, messengers, and order takers.
FREE REPORT |
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