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Coffman Group, LLC. | sales.coffmangroup@sandler.com | Kansas City and San Diego
 

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Categorizing and labeling generations tends only to highlight the age paradigms and circumstances we all go through in life, but since the media created it, I will use it.

At one time, the millennial generation was getting a fair amount of grief around discipline, commitment, and work ethic, so it seems fitting to highlight some positives that I have observed as a coach and trainer that the millennial generation has contributed to the profession of sales.

  1. They are more collaborative. Previous generations had more of a “for me to win you/someone loses” paradigm. Millennials bring a belief that buyers and sellers can both win as well as an instinct to leverage all available resources collaboratively, versus a lone wolf desire to be a hero. This collaborative nature also builds rapport and trust with prospects and clients.

  2. They are innately tech-savvy which in today's environment is crucial. The ability to grasp and leverage internal technology, tools, and client technical environments is unbelievably valuable.

  3. They are continuous learners. They have an innate desire to continue learning to educate themselves and grow personally and professionally. Your business is only as big as your own shadow, stop growing, and your business stops growing. For this reason, they are also excellent sales training students who will follow the process versus winging it.

  4. They desire and respect work-life balance, which overall creates a better mind, person, and performance. There are certain times to sprint, to go all in with time and focus, but continuously doing so to the degradation of health and a fresh mind is fool's gold.

  5. They have an abundance mindset. At no time in their life has there been extreme post-depression era observations or inherited belief limitations that there is not enough or there is only so much, which is a significant positive in sales. A scarcity mindset is a huge negative

 

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