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Coffman Group, LLC. | sales.coffmangroup@sandler.com | Kansas City and San Diego
 

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Sandler Brief

To sell effectively to the modern buyer, we need to identify and set aside all the head trash that keeps us from engaging effectively and often to uncover new opportunities.

 

It is far easier to sell at your listed price than most salespeople realize – even during economic uncertainty. Here are three steps you can take today that will make selling without discounting second nature, no matter what else is going on in your market.

Rick, a 10-year sales veteran, had major issues creating rapport during his sales calls.

What do you do when a buyer or a prospective buyer says something aggressive or confrontational?

Learning to embrace failure has to be one of the toughest lessons in sales. It seems counterintuitive to a lot of people.

There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. As the coach, you must identify each individual salesperson’s personal “success code” – and use that code to unlock the salesperson’s potential for success. Here are five tips that have been proven to help sales leaders unlock that code.