September 6, 2022 by Tom Mulligan in Sales Process
Have you ever been asked a question knowing that your answer was going to make a client unhappy?
Inevitably sales people find themselves in this unenviable position.
While answering directly and bluntly can be detrimental in making a buyer upset, avoiding the question often makes them equally angry.
When asked a challenging question, make sure to understand where the buyer is coming from and then deal with the truth.
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